How Will AI Impact Advertising Ahead?

The world changed after the pandemic, and digital transformation sped up. In November 2022, OpenAI released ChatGPT, a popular generative AI tool. It quickly gained over a million users, creating a buzz around AI. Other tools like Alphabet’s Bard and Baidu’s Ernie followed, boosting tech stocks.

AI isn’t new, dating back to the fifties with Alan Turing’s ideas. AI chatbots like Eliza emerged in the sixties. By 2010, big tech integrated AI into products, making Google, Meta, Amazon, Uber, LinkedIn, and TikTok iconic with machine learning.

Generative AI, using neural networks, differs from traditional AI by creating new content and allowing natural language communication. It has huge productivity implications, especially for startups and small businesses.

In the ABC (advertising, brand, communications) ecosystem, generative AI enhances creativity, personalization, and efficiency. However, it’s still in early phases, needing integration into processes beyond simple prompting.

Businesses embracing generative AI can move ahead, but ethical concerns and overwhelming choices exist. Starting small and scaling up is advised. The fear of AI replacing jobs is countered by the potential for it to enhance human creativity.

AI is transformative, not a threat. While its future is uncertain, embracing it opens doors to endless possibilities. Similar to the internet’s growth in the nineties, AI’s real potential might take time to fully unfold.